Privacy Policy

Privacy Policy

Effective Date: January 6, 2026
Last Updated: January 6, 2026

This Privacy Policy describes how SJR E COMMERCE, doing business as Westline Official ("we," "us," "our," or "Company"), collects, uses, shares, and protects your personal information when you visit our website at westlineofficial.com (the "Site") or make a purchase from us.

We are committed to protecting your privacy and ensuring you have a positive experience on our website and in using our products and services. This policy outlines our personal information handling practices for both online and offline data.

1. INFORMATION WE COLLECT

1.1 Personal Information You Provide

We collect personal information that you voluntarily provide to us when you:

  • Create an account: Name, email address, password, phone number, billing and shipping addresses

  • Make a purchase: Billing address, shipping address, payment information (credit/debit card details processed securely through Shopify Payments), phone number, email address

  • Contact customer service: Name, email, phone number, order details, and any information you choose to provide in your communications with our support team

  • Subscribe to our newsletter: Email address, name, communication preferences, interests

  • Participate in surveys, contests, or promotions: Contact information, demographic information, preferences, feedback

  • Leave product reviews or ratings: Name, email, review content, ratings, photos

  • Apply for employment: Resume, contact information, work history, references

  • Use social media features: Social media profile information if you connect your account

1.2 Information Automatically Collected

When you visit our Site, we automatically collect certain information about your device and browsing behavior through cookies and similar technologies, including:

  • Device Information: IP address, browser type and version, operating system, device type, unique device identifiers, mobile network information

  • Usage Data: Pages visited, products viewed, time and date of visits, time spent on pages, click-stream data, referring website addresses, search terms used

  • Location Data: General geographic location based on IP address (city, state, country)

  • Shopping Behavior: Products added to cart, abandoned cart information, purchase history, browsing patterns

  • Cookies and Tracking Technologies: We use cookies, web beacons, pixels, local storage, and similar technologies to enhance your experience and collect analytics data

1.3 Information from Third Parties

We may receive information about you from third-party sources, including:

  • Social media platforms: If you connect your social media account or interact with our social media pages

  • Marketing partners and analytics providers: Google Analytics, Facebook Pixel, advertising networks

  • Payment processors: Shopify Payments and fraud prevention services

  • Shipping carriers: Delivery status, tracking information, address verification

  • Fulfillment partners: WIIO and SANYU for order processing and inventory management

  • Public databases: Address verification services, demographic data providers

  • Business partners: Co-marketing partners, affiliate networks

2. HOW WE USE YOUR INFORMATION

We use the information we collect for the following legitimate business purposes:

2.1 Order Processing and Fulfillment

  • Process and complete your transactions securely

  • Verify payment information and prevent fraudulent transactions

  • Coordinate with our fulfillment partners (WIIO and SANYU) to prepare and ship your orders

  • Arrange for shipping and delivery of products through our carrier partners

  • Send order confirmations, shipping notifications, and delivery updates

  • Handle returns, exchanges, and refunds according to our policies

  • Maintain accurate order records for accounting and tax purposes

  • Resolve payment disputes and chargebacks

2.2 Customer Service and Communication

  • Respond to your inquiries, questions, and support requests promptly

  • Provide customer service and technical support via email and phone

  • Send important notices about your account, orders, or policy changes

  • Communicate about product recalls or safety issues

  • Request feedback and reviews about your purchase experience

  • Resolve disputes, troubleshoot problems, and investigate complaints

  • Provide updates on order status and shipping delays

2.3 Marketing and Promotional Activities

  • Send promotional emails about new products, special offers, sales, and exclusive deals (with your consent)

  • Personalize your shopping experience with product recommendations based on browsing and purchase history

  • Display targeted advertisements on our Site and third-party platforms (Google, Facebook, Instagram)

  • Conduct market research, customer surveys, and focus groups

  • Administer contests, sweepstakes, giveaways, and promotional campaigns

  • Analyze customer preferences and shopping trends

  • Send abandoned cart reminders to help you complete your purchase

  • Create lookalike audiences for advertising purposes

2.4 Website Improvement and Analytics

  • Analyze website usage patterns and traffic trends to improve our Site

  • Monitor and measure the effectiveness of our marketing campaigns

  • Optimize website performance, speed, and user experience

  • Test new features, designs, and functionality

  • Develop new products, services, and features based on customer needs

  • Conduct A/B testing and conversion rate optimization

  • Identify and fix technical issues and bugs

  • Improve search functionality and navigation

2.5 Legal, Security, and Compliance Purposes

  • Comply with legal obligations, court orders, and regulatory requirements

  • Protect against fraud, unauthorized transactions, and other illegal activities

  • Enforce our Terms of Service, Privacy Policy, and other agreements

  • Protect the rights, property, and safety of our Company, customers, employees, and the public

  • Respond to legal requests from law enforcement or government authorities

  • Maintain records for tax, accounting, and audit purposes

  • Verify customer identity and prevent identity theft

  • Detect and prevent security breaches and cyber attacks

3. HOW WE SHARE YOUR INFORMATION

We respect your privacy and do not sell, rent, or trade your personal information to third parties for their independent marketing purposes. We may share your information in the following circumstances:

3.1 Service Providers and Business Partners

We share information with trusted third-party service providers who perform services on our behalf under strict confidentiality agreements, including:

  • E-commerce Platform: Shopify Inc. (our website hosting and e-commerce platform provider)

  • Payment Processors: Shopify Payments and other payment gateways to process transactions securely and prevent fraud

  • Fulfillment Partners: WIIO and SANYU for dropshipping, order fulfillment, inventory management, and product sourcing

  • Shipping Carriers: USPS, FedEx, UPS, DHL, and other carriers to fulfill and deliver orders, provide tracking information

  • Email Service Providers: Klaviyo, Mailchimp, or similar services to send marketing communications and transactional emails

  • Analytics Providers: Google Analytics, Facebook Pixel, Hotjar to analyze website traffic and user behavior

  • Advertising Partners: Google Ads, Facebook Ads, Instagram Ads, TikTok Ads for targeted advertising and retargeting campaigns

  • Customer Service Platforms: Zendesk, Gorgias, or similar tools to manage customer inquiries and support tickets

  • Marketing and CRM Tools: Customer relationship management and marketing automation platforms

  • Cloud Storage Providers: Amazon Web Services (AWS), Google Cloud to securely store data and backups

  • Fraud Prevention Services: Signifyd, Riskified, or similar services to detect and prevent fraudulent transactions

  • Review Platforms: Trustpilot, Yotpo, or similar services to collect and display customer reviews

These service providers are contractually obligated to use your information only for the specific purposes we authorize and to protect your information with appropriate security measures.

3.2 Business Transfers and Corporate Transactions

If we are involved in a merger, acquisition, financing, reorganization, bankruptcy, receivership, sale of assets, or other business transaction, your information may be transferred, sold, or assigned as part of that transaction. We will notify you via email and/or prominent notice on our Site of any such change in ownership or control of your personal information, and you will have the opportunity to opt-out if you choose.

3.3 Legal Requirements and Protection of Rights

We may disclose your information when required by law or when we believe in good faith that disclosure is necessary to:

  • Comply with court orders, subpoenas, warrants, or other legal processes

  • Respond to requests from law enforcement agencies, government authorities, or regulatory bodies

  • Investigate and prevent potential violations of our Terms of Service or policies

  • Protect and defend our legal rights, property, and interests

  • Prevent, detect, and investigate fraud, security breaches, or illegal activities

  • Protect the safety, rights, and property of our customers, employees, and the public

  • Enforce our agreements and resolve disputes

  • Comply with tax, accounting, and financial reporting obligations

3.4 Aggregated and Anonymized Data

We may share aggregated, anonymized, or de-identified data that cannot reasonably be used to identify you with third parties for research, marketing, analytics, and other purposes. This data does not contain personal information and cannot be traced back to individual users.

3.5 With Your Consent

We may share your information with third parties when you have given us explicit consent to do so, such as when you authorize us to share information with a specific partner or participate in a co-marketing campaign.